This webinar aims to analyze the entrepreneurial experiences in digital technology, with a special focus on the service sector. It also seeks to examine the perspectives based on the new regulations in China, such as the data protection law and the information protection regulations. We start our analysis from the idea that the new regulations will promote the need for adaptations in the sector, historically dominated by large private conglomerates that have created ecosystems that have affected the market globally. Some questions that we seek to answer are: how will companies that operate in China adjust to the new regulations? How will Brazilian companies that operate in this ecosystem adapt? Will a proposal for a Brazilian model develop ahead of the Chinese regulatory context? 2o4m3o